Do you know about it?'” Justin Sirotin, one of the founders of Route Werks, tells me.Īcross the internet, a number of sites that were not affiliated with the company were apparently selling Route Werks handlebar bags – before the company itself had even begun its production run. Out of nowhere, “we started getting direct messages, text messages, emails, comments on Facebook, on Kickstarter … people saying, ‘hey, I’m finding this. The Route Werks bag features mounting points for a computer, lights, and a bell, among other thoughtful features. Route Werks had clearly tapped into something. In the spectrum of big Kickstarter splashes, it wasn’t quite a SpeedX or a Babymaker or a Knog Oi, but nonetheless, for a tiny company and a debut product, it was a stunning performance. By the end of the crowdfunding campaign, 1,850 people had pledged a total of roughly US$315,000. Within just six hours, it had hit its funding goal. The small Rhode Island team had spent a couple of years developing a handlebar bag – a clever design that overcame most of the compromises of other brands – and unveiled it on Kickstarter. Handlebar bags were popping up on bikes of all flavours. When Route Werks launched its debut product in October 2020, there was plenty of reason for optimism. Cycling was booming.
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